Long aisles of high pallet racking stacked with goods in a large warehouse

From the dockside to your shelves.

Masted is a wholesale and logistics company in East London. We buy general merchandise in volume, keep it in stock and deliver it to retailers and trade buyers across London and the South East.

Two halves of one job

Most buyers need both: the right goods at the right price, and someone who gets them to the door. We do the two together, so there is one account, one invoice and one number to chase.

Cartons stacked on pallets on a warehouse floor

Wholesale supply

Household, cleaning, kitchen, hardware, gifts and seasonal lines bought direct and sold in case and pallet quantities. If it is not on our list, we can source it for regular customers.

Wholesale services
A white articulated lorry with a box trailer

Logistics

Pallet storage, container unloading, pick and pack, and delivery by van or pallet network. Use it for stock you buy from us, or for goods you bring yourself.

Logistics services

Follow a pallet

Every order makes the same four stops between the quayside and your stockroom.

  1. Aerial view of the Port of Dover with ferries at the berths

    Landed

    Stock arrives through Dover, Felixstowe, Tilbury and London Gateway, or direct from UK manufacturers.

  2. Lorries and cars leaving the ferry terminal at the Port of Dover

    Received

    Containers and pallets are unloaded, counted against the paperwork and checked for damage.

  3. Cartons on warehouse racking

    Stored

    Goods are racked, labelled and counted, so what we tell you is in stock is on the shelf.

  4. A delivery driver handing a cardboard box to a customer

    Delivered

    Orders are picked, wrapped and delivered by van or pallet network, signed for on arrival.

East London, on the way out of town

We are based in E12, a short run from the North Circular, the A12 and the A13. Central London deliveries are close, and the roads to Tilbury, London Gateway and Felixstowe are closer still when containers land.

Our own vans cover London inside the M25, with planned runs into the South East and partner pallet networks for the rest of mainland UK.

See delivery coverage
Masted delivery coverage Schematic map: Masted is in East London, E12. Own vans cover London inside the M25; planned runs cover the South East; partner pallet networks cover the rest of mainland UK. Nearby container ports are Tilbury, London Gateway and Felixstowe. M25 South East planned runs Schematic, not to scale River Thames TilburyLondon GatewayFelixstoweDoverSouthampton Masted, E12
Own vans: London inside the M25 Planned runs: South East counties Ports we collect from

Common questions

The things trade buyers ask before they open an account.

All FAQs
Do you sell to the public?

No. Masted sells to businesses only, and we ask for your trading details when we open an account.

What do I need to open a trade account?

Your business name and address, a contact name, and your company or VAT number if you have one. Sole traders are welcome; we may ask for a reference.

Is there a minimum order?

Yes. It depends on what you buy and where it is delivered, and we agree it when we open your account. It is usually lower if you collect or join an existing delivery run.

Where do you deliver?

Our own vans cover London inside the M25, with planned runs into the surrounding South East counties. The rest of mainland UK is covered through partner pallet networks.

A large cargo ship loaded with containers

Tell us what you need on the shelf, and when.

We reply to trade enquiries within one working day.