A large warehouse filled with boxes on high racking

About Masted

A London wholesale and logistics company that buys in volume, keeps stock close to the city and delivers it to the businesses that sell it.

Why we started

Independent shops and smaller trade buyers are often stuck between two bad options. Big wholesalers have the range but not the time for them. Manufacturers have the price but want orders measured in containers.

Masted was set up in June 2024 to fill that gap: buy at scale, store it in East London, and sell it on in the quantities real businesses need, with the transport to get it there.

The name is a nod to the masted ships that once crowded London's docks, a few miles from where we work. Goods still arrive by sea and still need someone to bring them the last mile. That is what we do.

Historic dockside cranes on Royal Victoria Dock with Canary Wharf behind

For centuries London's trade came up this river under sail. The ships are bigger now, and the masts are cranes.

How we work

  • Straight prices

    Trade prices quoted excluding VAT, with delivery shown separately. No charges you find out about on the invoice.

  • A person who answers

    Every account has a named contact. Emails get a reply within one working day.

  • Stock we can see

    If we say it is in stock, it is on our racking, counted, not on a supplier promise.

  • Small accounts matter

    Most of our customers are independent businesses. We set minimums so they can actually order.

Aerial view of the Port of Dover

Company details

Registered name
Masted Limited
Company number
15808609
Registered in
England and Wales
Incorporated
28 June 2024
Registered office
51a Station Road, London, E12 5BP
Nature of business
46900 Non-specialised wholesale trade
The Docklands skyline at dusk

Let's see if we're a fit.

Tell us what you buy and where you are.