Wholesale supply
We buy general merchandise in volume from manufacturers, importers and distributors, and sell it on to trade customers by the case and by the pallet.
Bought in bulk, sold in sensible quantities
Buying direct from a manufacturer usually means minimums most independent shops cannot meet. We sit in between. We take the large orders, hold the stock in East London, and break it down into cases and mixed pallets that fit the way you actually sell.
Our range is non-specialised on purpose. One account can cover the cleaning aisle, the seasonal end and the counter, so you are not ringing five suppliers to fill one van.
What we supply
Lines change with the season and the market. Ask for the current list and trade prices.
Household and cleaning
Detergents, cloths, bin bags, paper goods and the everyday lines that sell every week.
Kitchen and homeware
Food storage, foil and film, utensils, small storage and tableware.
Health and beauty
Toiletries, personal care and travel sizes from established brands.
Hardware and DIY
Batteries, bulbs, tape, fixings, tools and car care.
Gifts, toys and seasonal
Christmas, Halloween, summer and back-to-school ranges, bought ahead of the season.
Stationery and packaging
Office basics, mailers, boxes and tape for shops and online sellers.
Pet supplies
Accessories, treats and care products for pet and convenience shops.
Ambient grocery
Long-life, shelf-stable lines for convenience and discount retail.
Sourced to order
For regular customers we go out and buy what you need, whether that is a branded line you are struggling to get, a private-label product or a one-off seasonal buy.
We check samples and paperwork before committing, and quote you a landed price so you know your margin before anything ships.
Request a productThe seasonal buying calendar
Seasonal stock is bought months before it sells. These are the windows we buy in, so the best prices and the full ranges go to orders placed early.
Jan to Mar
Spring, Easter and garden
Order for spring cleaning, Easter gifts and outdoor lines.
Apr to Jun
Summer and back to school
Barbecue, travel sizes, fans, then school stationery.
Jul to Sep
Halloween and Christmas
The big buy. Christmas ranges are committed in late summer.
Oct to Dec
Christmas delivery and January
Christmas stock goes out; clearance and new-year cleaning lines are bought.
Trade account questions
Anything not covered here, see all FAQs or email enquires@masted.co.uk.
Do you sell to the public?
No. Masted sells to businesses only, and we will ask for your trading details when we open an account.
Is there a minimum order?
Yes, and it depends on what you buy and where it is delivered. We agree it when we open your account, and it is usually lower if you collect or join an existing delivery run.
How do I pay?
First orders are paid in advance. Established accounts can apply for credit terms, which are subject to checks. All prices are quoted excluding VAT.
Can you find a product you do not list?
Often, yes. Send us the product, the quantity you expect to buy and how often, and we will come back with a price and lead time.
Can I mix products on one pallet?
Yes. Mixed pallets are normal for us. Some lines are sold in full cases only.